Research

We are committed to better understanding what defines inner strength, what it means for women today and the vital role nutrition plays in unlocking a woman’s strength.

To date, our on-going, global research engaged 6,000 women across six countries, opening the conversation around female strength.

Check out some of our favorite stats below. Prefer to cozy up and read the full report? Download it here. And stay tuned on Strong Feeds Strong to discover more engaging stories, inspiration and insight.

  • Inner strength is as valued as happiness

    Are you surprised? We’re not — just think of all the influential women championing society’s understanding of female strength, from Malala Yousafzai, Michelle Obama and Emma Watson to Gloria Steinem, Ruth Bader Ginsburg and Zendaya.

     

  • Strong Feeds Strong

    Women believe that good nutrition helps them achieve more. And when women feel strong themselves, they can be strong for others too.

  • Strong Also Breeds Strong

    Female strength can be unlocked through the support of other women, creating a sisterhood of strength.

  • What you eat when you’re young impacts your strength later

    Most women agree that what you eat growing up affects your strength when you’re older.

Main Research Phase
The research surveyed over 6,000 women across Australia, Canada, France, Mexico, the United Kingdom and the United States. We spoke to women aged 21-55 via a quantitative online survey fielded between December 2015 and January 2016. Each country sample was nationally representative of the online population.

Preliminary Research Phase
In order to inform the survey and our understanding of inner strength, analysis of existing research and publication was conducted. This included an in-depth review of existing academic articles, media mentions and various other sources. Additionally, expert interviews were conducted to understand the attributes of inner strength. Experts spoken to included: Christopher Wanjek, health and science author; Susan Pick, social psychologist; Robyn Moreno, Latina lifestyle expert; Miriam Levitin, health and wellness writer; Marquita Herald, emotional resilience author and Rick Hanson, psychologist and author.