Mission

We’re committed to helping every woman live life at full strength by inspiring strong food and lifestyle choices.

Strong Feeds Strong is dedicated to redefining and exploring what it means to be strong. Throughout history, strength has predominantly been characterized as a one-dimensional, physical trait, but we know it’s much, much more than that.

Today, the conversation around strength is evolving, and is more linked to women than ever before.

Although there’s no singular definition of inner strength, a unique combo of determination, courage, compassion and resourcefulness, women believe it’s key to reaching their full potential. But recent Special K research shows 8 out of 10 women feel they haven’t fulfilled their potential — we call this difference the “strength gap.”

A “strength gap” is the difference between how strong a woman is (from the inside out) vs. how strong she could be, or her potential.  Multiple factors contribute to lessening this gap, such as fitness, a supportive community and mental and emotional wellbeing. Nutrition also plays a key role — 92 percent of women believe that food affects how strong they feel.

Strength allows you to live life to the fullest. The stronger you feel, the more motivated and confident you are; the more confident you are, the more you can achieve your full potential.

We’re no Ada Lovelace,* but that’s math we both understand and appreciate. Simply put, strong feeds strong.

So, whether it’s inner strength as related to nutrition, wellness or culture, we’re eager to learn and explore more. Join us.

 

*Renowned mathematician and writer Ada Lovelace (1815-1852) is attributed with being the first computer programmer.

References:

Edelman Intelligence. Commissioned by Special K, a Kellogg Company Brand. The New Face of Strength. June 2016. The research surveyed over 6,000 women across Australia, Canada, France, Mexico, the United Kingdom and the United States. We spoke to women aged 21-55 via a quantitative online survey fielded between December 2015 and January 2016. Each country sample was nationally representative of the online population.